![]() ![]() Not only is Derulo the most followed artist on the platform (he ranks 12th overall, behind social media personalities Charli D’Amelio and Addison Rae) but he has a graphic novel, a podcast, a vodka line and a book about social media strategy in the works. “That is astronomical growth in just 12 months.” “That was last March, when he had about 6 million followers - and now he has 43.7 million,” she marvels. “So I went to his house, just before lockdown, and we spent about two hours going through best practices, how to create content and talking through a content strategy. Early in the process, Derulo met with Isabel Quinteros Annous, TikTok’s head of music partnerships and artist relations. Needless to say, it didn’t explode by itself. More than half of the top TikTok videos are comedy, so I’d post things and be like, ‘OK, they don’t respond to this, but they seem to like that,’ and learned what made it tick,” he laughs, “for lack of a better word. But because I was at home, I started to experiment with it. “And when it started, TikTok was more of a dance app, and I tried a challenge or two. If It Ain't Love Jason Derulo Music Video musical.“I was never really a social media guy because Twitter and Instagram didn’t really speak to me,” Derulo says. I’m really excited to debut my new music video on musical.ly.”Īfter its premiere on musical.ly, ‘If It Ain’t Love’ will be available to stream worldwide through YouTube. Currently, musical.ly connects 65 million users, mostly millennials and Gen Z-ers, and is the fastest growing platform of its kind.ĭerulo himself is a big enthusiast of the app, saying that he considers it a great way to connect with fans, “musical.ly is one of those things that I love personally and has been such a dope way for me to connect with my fans. The platform’s users can express themselves through singing, dancing, comedy or lip-syncing. ![]() The app, founded in 2014, celebrates creativity by short 15 second clips. Existing users can access the video by searching the hashtag #ifitaintlove from within the app. Fans can access the project by downloading musical.ly app. For new users, the video will be featured on the first screen they see when they open the app. ![]() ‘If It Ain’t Love,’ video for artist’s new hit single, is available in a series of fourteen clips, each spanning 15 seconds. Singer and songwriter, Jason Derulo, premiered his newest video this morning, May 9, on a video streaming social media platform musical.ly. ![]() ‘If It Ain’t Love’ is now available for streaming. ![]()
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February 2023
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